Saturday, August 31, 2019
Fast Food Essay
Many people nowadays depend on fast food restaurants in their daily life. Most of them particularly young people prefer to eat fast food such as hamburgers, hot dogs, French fries and pizza. There are many this restaurants are popular. The main ones are that the fast food is easy to get, cheaper, tastes delicious, and it is always ready. The main reason why fast food is so popular is because it is easy to get. Many people work long hours, so they do not have time to prepare their own food. It is easier and more convenient to stop and get something fast to eat, like a hamburger or a pizza. Also, in this times many women work and because of that they have less time to prepare family meals. It is easier for them to just order some fast food. Another reason for the popularity of fast food is that it tastes delicious. Fast food gives the children the kind of food they really love, such as nuggets, pizza, donuts, fries and hot dogs. Everyone loves fast food not only because it is always ready also because it tastes delicious. Nowadays fast food is also very popular because of advertisement. All forms of media advertise about fast food, such as the internet, television and billboards in the street. By these advertisements they know where every restaurant of fast food is located. The final reason why people also love fast food is because there are so many of them, next to their work place, their homes or on the side of the road. That is an important point to many people, because they do not want to waste time searching for a restaurant to eat, they want something near, fast and cheap. People eat fast food for many reasons, both bad and good. Most of the people consume it because it is easy to get, it is delicious and because they are everywhere. Everyone in some point of their life has eaten these food, because of the lack of time, or because you do not feel like cooking. Eating this type of food is not bad as long as you do not overdo it. If you combine it with a nutritious food everything is fine.
Friday, August 30, 2019
Bmw Management
OPERATIONS MANAGEMENT Table of Contents 1. Introduction3 2. Discussion4 3. BMW area of improvement6 4. BMW Solutions7 5. Recommendations9 6. Conclusion11 References13 1. Introduction Operations management is a process where system direction and control of the processes transforms inputs into finished goods and services. It is also the way organization do produce goods and their services. Itââ¬â¢s a process of transforming and oversetting set of resources that is inputs in to services and goods which is output. Operations Functions of B. M. W comprises of a significant number of employees and their physical assets in various organizations (Mondy & Premeaux, 1992). Its also determins the equipments which are used and some information should go in an operation system and also how this equipments can be able to market the place. Managers they are the one who are supposed to be responsible on their activities such as quality management and control in their business. The Importance of operation have increased in recent years. Managers they do play a big role in satisfying their customerââ¬â¢s needs and making their business to be firm and strong. Inputs recourses might be raw materials or information or customers. Some examples of inputs in the B. M. W Company which include:-customers ââ¬â this is a process where you are involved in processing your ticket and baggage. Raw Materials this is where some plastics product they are melted and they do form a mold. Information; a divisor do gather some information to clients and assist in developing in financial plans. Output itââ¬â¢s a product or services required by customers and its broadest sense of the word. Overview functions they involves a lot of different disciplines. Productions do have service which operations have (U. S Departments of Education Institute of Education Sciences, 2009). Discussion Operation management is the way products and goods and services are concerned with organizing the process of getting thing which are been done. The operation is also used for transforming process and converting a set of resources into services and goods. Operations managementââ¬â¢s functions of the B. M. W involve different disciplines, production and services. Operation management functions do have a central role in most firms. The functions which are defined to select this determine which product or services will be produced and by which process (Mondy & Premeaux, 1992). Designing in the B. M. W sector involve creation method, whereby the operation involves actual process and meeting of schedules and also do certify production and standards. Operations functions here manager is supposed to be responsible for the success of the products units. This person need knowledge which is base in technology of products which are been processed . In customers participation it leads to storage ,transporting and stocking, and at the same time customer supplies with some of the products. Using customers as labor, enables them to do self service and this require customers to physically and mentally able to help themselves (Mondy & Premeaux, 1992). Retaining an existing customer at the B. M. W Company is much cheaper costs of winning new customers. The designing of a poorly product or service can fail to market needs and expectations. Itââ¬â¢s more important to make products are well delivered and processed and closely linked. The designer must work together with the product so that he or she can make it to me more successful introduction of a new product or services. Products they are experience through materials, equipments and people, People they do know what can be done so as to solve problems (Chase & Jacobs et al, 2001). The right quality itââ¬â¢s not best but itââ¬â¢s determined by the cost of the products and the technical characteristics and the requirements. Manufacturers should procedure the best products in the right numbers and if they are produced in excess of the demands the capital will lower the inventory but if the quality is in short of demand its leads to shortage of products. The advantages of operation management in job shop production, the operator will become more skilled and its will compete other jobs and its will give the other business the opportunities. The Opportunities of B. M. W exists to create methods and innovates some ideas. Batch productions itââ¬â¢s defined by American Production and Inventory Control Society. The characterizes includes, whenever there is shorter productions to run the business, when machines and plant are flexible, when the manufacturer lead time and the cost at lower as compared to job order productions. The Advantages of Batch production are when there is better utilization of plants; the cot per item is lower as compared to job orders production (Mondy & Premeaux, 1992). Objectives of the operation management of the B. M. W Company should ensure its products are being produced at more clear and attractive services of right quality and quantity at the right time and at right manufacturing costs. The products are supposed to be of right quality and the right quantity. The quality is established based upon the customers and their needs Mondy & Premeaux (1992), the manager defines objectives for the operations of the organization and its polices, The operation manager provide the role and the flow of information within the operations . They determine activities which are required so as to achieve the goals and assign them responsibility for carrying them out. Operation manager must exercise to control by measuring outputs and comparing their plans in managements. Managers they are the one who are supposed to be concerned with how efforts to plan, organize and to control the behavior of human (Ames, 1995). Manager plan, organize and control the conversation process within the organization. Operation management is concern with achieving of both satisfactory customers and services, the B. M. W company should be tacked with these two objectives in mind, and many of the problems will favor the operations manager this is because of the conflicts hence operations manager must attempt to the balanced their basics objectives (Mondy & Premeaux, 1992). BMW AREA OF IMPROVEMENT (SUPPLY CHAIN AND CUSTOMER RELATIONS) The services operations at the B. M. W Company are not immune to some problems associated in making services of operations to meet its objectives (Mondy & Premeaux, 1992, pg 3). The designing of the something do limits for existing equipments, capacity and facilities, the product upgrades with the new features do have some significant effects on the operations. With the fixed of the process is highly repeatable and the process can be easily be monitored and varied. The importance of the aspect of the designed concentrates on utilizing and efficiency in addressing the demands valuables and the customer participations. King the customer out do the processes whether itââ¬â¢s possible and adopt the industrial process which is designed the processes which are not involving the customers. Mondy & Premeaux (1992), the production/operations management this is the process in which combines and transforms various resources which are being used in productions. Itââ¬â¢s the part of organization which itââ¬â¢s been concerned with the transformation or the range of some inputs into the required field. Operations management strategies at the B. M. W Company is to improve the efficiency and effective of transportation through low cost and management to improve and to program (Megginsion, 1992, pg8). To associates with problems and their limits of current process techniques. Management is a process whereby an essential business functions take place and manager is some who is responsible for people and project together. The two topics includes the general managerââ¬â¢s job this is where manager take his or her ole in leading and managing an enterprise and to be responsible on the company the other one role to determine the long run of all enterprises. The most important role of a manager is to rule the business this is where business need different ways of thinking and way of acting in the business (U. S Departments of Education Institute of Education Sciences, 2009). What makes a manager to organize and also manage his or her he should be competent and he is organized in his dutie s. There are travel demands, these are transporting system management and intelligent transporting systems which improves strategies that do improve mobility. Management quality can certify and help Manufacture Company and put systems and control to ensure few and more profitable business (Megginsion, 1992, pg12). The company that do approach the certification at the end itââ¬â¢s the one whose succeed; effective quality management system its standard of quality (Megginsion, 1992). The standards involve overtime which reelects aspects of the industry. When businesses gets standards quality that when it becomes certified and these show the customers that itââ¬â¢s well practiced and the product they are of high qualities (Mondy & Premeaux, 1992). BMW Solutions Business which certifies doesnââ¬â¢t always go on by certification practices which are need to increase their quality. The short-term thinking leads a business in some problem . One particular do challenge the quality management. The old standby quality approach they are six sigma and they change your organization culture to drive strategy and business transformation. This deserves much intensity to all other initiatives that can operate in big companies. The strategic six sigma principles and practices which can help companies they include. This is formulating and new existing business strategies. They also deal with changing and they increase complex of customer requirements, they also facilitate merge and acquisitions. The growing of number of companies beginning to realize the implications caused by six sigmaââ¬â¢s; especially engine to accelerate corporate strategies and organizations (U. S Departments of Education Institute of Education Sciences, 2009). The BMW ought to entail below solutions to cub their problems: â⬠¢ To help the companyââ¬â¢s top leadership team by implement six sigma and developing a committed team of leader to support. â⬠¢ Thinking and practicing into some strategies and planning. Establishing connections with customer and their large market place where the companies do operates. â⬠¢ Ensures leaders view the companies not as a set of isolated functions or independent. â⬠¢ To develops measures and demands which are tangible results from people in their works. â⬠¢ To be committed in fulltime to the business, aspects of grogram to ensure that work is progressing toward achieving goals and objectives. â⬠¢ Megginsion (1992), the BMW company should avoid to introduce new work processing and product without have relied with your customers through design and development processes. Recommendations By choosing some issues good manager should know that he can able to bring some talents within his organization and he do choose those which have the greatest and which are long term and those one which can make his talents to be more productive. Under ordinary time he will have three or four major objectives during any single period of time. Megginsion (1992). Management is one role that is fast of growing the security market while continuing security to enable to increase attention to identify issues. All managers they perform some same basics functions to make sure the business runs well. Manager is supposed to strive hard to reach al objectives in an organization. As a manager itââ¬â¢s good to make use of your time and the functions of managements are to control in devising way to ensure all plans are being achieved well. As a manager you are responsible to ensure thing of yourself they are running well and they are all correct and measure are being taken (Chase, 2004). Person whose proficiency has applied the competency repeatedly and successfully in their performances of his or her jobs but has much to the advance (Megginsion, 1992). Aspects and behaivior which is associated with the B. M. W Company and operation managements. Person with high level can have knowledge and experience with competency and can apply well on job with any assistance. In this stage one is expert and has experience many careers in his or her own work. To share list of keys people organizes and resources so as to help solving Problems College to have trained or mentor you on how to effectively schedule this skill will lead to the best learned from job which is trained. In informal interview, the manager is involved in with scheduling and attending of meetings with him if itââ¬â¢s possible. To have relations with your customers in your business you can be able to understand their needs and their concerns. Making you available its will direct you to contact with your clients. To rotate your job and assignments of various employees so that you many know how your employee interacts with their customers. As a manager you should be asking assignment in workforce planning. Itââ¬â¢s good to spend time observing your work operation so that you may know processes and problems that needs to be solved. As a manager itââ¬â¢s good to have a meeting with your employees so that you can be able to solve tasks with schedules. To make work to be organized and activities to run smoothly and efficiency manager is supposed to be responsible (Chase & Jacobs et al, 2001). Whenever manager of the B. M. W Company move to many places, he develop a network for some information in many different departments. He do keeps the sources and keep them open no matter how high they will be. Skillful manager usually leave members of his organization so that they can judge them and decide which level to inform him. Managers are supposed to respond immediately with a reasonable in various problems and how to overcome them. Another skill is to save time and energy for various issues. For keeping someone informed. About a wide range operation and decisions which are been made in different steps in a company (Chase & Jacobs et al, 2001). The importance of operation management in the B. M. W Company has highly increased the function to enable to increase and improve productivity while providing a broader high quality of the products. The benefits of establishing the standards includes decision making. Itââ¬â¢s also requiring thinking outside the organization and use of new technologies and also resolving of the provided mechanisms. A customer is an individual or a group and he can be the process in the organization, this is by providing of some law materials. In Operation management expectations includes cost, time and delivery, the enviroment, level of services, and the quality of the product or services (Mondy & Premeaux, 1992). In designing of the products can fail to meet the market expectations in the market. Organization functions they entails addition to setting of the department structures. To compare productions and the services in an operations most services have elements which are based operations integrated with service delivery. The situations which are faced by a service operation manager may be less significant and less encountered by the production and manufacturing manager. The depth of planing and preparation which enable products to be consumed, Customers they see only the delivery of the products and services they are given and some customers may not mind the time that they will take to wait. Some customers will not wait and wait for the responds. The difficulties in stocking a service they include the capacity wasted if not in use. The isolation of the customers is less for services than for goods and when personal services if offered the customers they are more involved. Customers immediate are more less such that the systems are more sensitive and more personal to control (Mondy & Premeaux, 1992). Conclusion If the managers do operations of business or organization smoothly and in right order, he will get the benefits in the organization. But if they do not cooperate with his organization well, it will have fewer benefits. In my view point, it will have conclusion on how I can believe my experiences of the operations managements and itââ¬â¢s could be one of my benefits. Also for the B. M. W business to run well itââ¬â¢s should have some inputs and outputs and to make an organization to be successful itââ¬â¢s supposed to have objectives of operations managements of how is speed when doing your work and cost of your varieties and goods (Mondy & Premeaux, 1992). The quality of your goods matters a lot in your organization and your goods itââ¬â¢s good to have better qualities so as to attract more of your customers in your organizations. For a manager is required he or she to be focused in his daily duties and also he should be capable to make the organization to be organized and itââ¬â¢s been operating well (Ames, 1995). In a company foundation it is also more important that is when business have a good start its can enable it to learn well. Manager is responsible to make sure every department its learning well and everybody is well located in his or her own departments. The operations function of B. M. W is responsible in producing the services of goods and managing the supply that would provide the incoming resources. Manager is required to innovate and ensure successful of new products in the market (Ames, 1995). It is the responsibility of the management concerning Operations management strategies at the B. M. W Company to improve the efficiency and effective of transportation through low cost and management to improve its productivity and to program its services world wide. Lastly, the B. M. W Company should try and incorporate the use of internet and e-commerce to market its products to the customers (Chase, 2004). References Ames M. Wilson. (1995). An historical perspective on Operations Management, Production and Inventory Management Journal Chase F. (2004). Operations managements for competitive advantage: Inventory management Journal Chase, F. & Jacobs, N et al. (2001). Operations Management for Competitive Advantage: New York, HarperCollins Megginsion, L. (1992). Management 4th Edition Concepts and Applications: New York, HarperCollins Mondy, R Wayne & Premeaux,Shane R. (1992). Management Concepts, Practices and Skills Seveth Edition. Englewood Cliffs: Prentice Hall U. S Departments of Education Institute of Education Sciences. 2009). Clarifications of Instructional programs (CIP). US, California University Clark, G. and Johnston, R. (2005) BMW, Service Operations Management: Improving Service Delivery, Harlow: Pearson Education. Ohno, T. (1995) Toyota Production System: Beyond Large-scale Production, New York: Productivity Press. Slack, N. , Chambers, S. and Johnston, R. (2004) BMW, Operations Management (4th Edition), Har low: Pearson Education. Chase, R. , Jacobs, R. and Aquilano, N. (2005) Operations Management for Competitive Advantage (11th Edition) New York: McGraw-Hill. Ackerman, K. B. 1997, Practical Handbook of Warehousing, 4th Ed. , Chapman & Hall. (ISBN 0412125110). Ballou, R. H. , 1998, Business Logistics Management: Planning, Organizing, and Controlling the Supply Chain, 4th Ed. , Prentice Hall, (ISBN 0137956592). Blanchard, B. S. , 1998, BMW, Logistics Engineering and Management, 5th Ed. , Prentice Hall, (ISBN 0139053166). Bowersox, D. J. and D. J. Closs, 1996, Logistical Management: The Integrated Supply Chain Process, McGraw Hill, (ISBN 0070068836). Christopher, M. and H. Peck, 1997, Marketing Logistics, Butterworth-Heinemann, (ISBN 0750622091). Council of Logistics Management (CLM), 1998 Bibliography of Logistics Training Aids, prepared by R. L. Cook (Central Michigan University), CLM, 2805 Butterfield Rd. , Suite 200, Oak Brook, IL 60523. Copacino, W. C. , 1997, BMW, Supply Chain Management: The Basics and Beyond, The St. Lucie Press/Apics Series on Resource Management. Coyle, J. J. and E. J. Bardi, 1998, Transportation, South-Western Pub. , (ISBN 0538881801). Coyle, J. J. , E. J. Bardi, and C. J. Langley, 1996, The Management of Business Logistics, 6th Ed. , West/Wadsworth, (ISBN 0314065075). Coyle, J. J. , E. J. Bardi, and R. A. 1994,Novack, Transportation, 4th Ed. ,West/Wadsworth (ISBN 0314028536). Glaskowsky, N. A. , D. R. Hudson, and R. M. Ivie, 1992, Business Logistics, 3rd Ed. , Wadsworth Pub, (ISBN 0534510353). Handfield, R. B. and E. Z. Nichols, 1998, Introduction to Supply Chain Management, Prentice Hall, (ISBN 0136216161). Kasilingam, 1999, R. G. , Logistics and Transportation: Design and Planning, Kluwer Academic Pub. , (ISBN 0412802902). Lambert, D. M. , J. R. Stock, L. M. Ellram, and J. Stockdale, 1997, Fundamentals of Logistics Management, McGraw Hill, (ISBN 0256141177). Langford, J. W. , 1994, Logistics: Principles and Applications, McGraw Hill, (ISBN 007036415X). Leenders, M. R. , Purchasing and Materials Management, 10th Ed. , McGraw Hill, 1992 (ISBN 0256103348). Nerseian, R. L. and G. B. Swartz, 1996, Computer Simulation in Logistics, Quorum Books, (ISBN 0899309852). Orsburn, D. K. , 1991, BMW, Spares Management Handbook, Tab Books, (ISBN 0830676260). Patton, J. D. , 1986, Logistics Technology and Management: The New Approach- A Comprehensive Handbook for Commerce, Industry, Government, Solomon Press, (ISBN 0934623023). Pooler, V. H. and D. Pooler, 1997, Purchasing and Supply Management: Creating the Vision, Chapman & Hall, (ISBN 0412106019). Robeson, J. F. (Preface) and W. C. Copacino (Editor), 1994, The Logistics Handbook, Free Press, (ISBN 0029265959). Kidd, P. T. and W. Karwowski (Editors), 1995, Advances in Agile Manufacturing: Integrating Technology, Organization and People, IOS Press, (ISBN 9051991762). McMahon, C. and J. Browne, 1998, CADCAM: , Principles, Practice and Manufacturing Management, 2nd Ed. , Addison-Wesley, (ISBN 0201178192). Ross, P. J. 1995, Taguchi Techniques for Quality Engineering: Loss Function, Orthogonal Experiments, Parameter and Tolerance Design, 2nd Ed. , McGraw Hill, (ISBN 0070539588). Tompkins, J. A. , Y. A. Bozer, E. Frazelle, J. Tanchoco, and J. White, 1996, Facilities Planning, 2nd Ed. , John Wiley & Sons, (ISBN 0471002526). Eppen, G. D. , 1998, Introductory Management Science, Prentice Hall, (ISBN 0536012024). Evans, J. R. , 1996, Production/Operations Managemen t: Quality, Performance, and Value, 5th Ed. , West/Wadsworth, (ISBN 0314062475). Hillier, F. S. and G. J. Lieberman, 1995, Introduction to Operations Research, 6th Ed. McGraw Hill, (ISBN 0078414474). Krajewski, L. J. and L. P. Ritzman, Operations Management: Strategy and Analysis, 5th Ed. , Addison-Wesley, 1998 (ISBN 0201331187). Taha, H. A. , 1996, BMW, Operations Research: An Introduction, 6th Ed. , Prentice Hall, (ISBN 0132729156). Canada, J. R. , W. G. Sullivan, and J. A. White, 1996, Capital Investment Analysis for Engineering and Management, 2nd Ed. , Prentice Hall, (ISBN 0133110362). Fabrycky, W. J. and B. S. Blanchard, 1991, Life-Cycle Cost and Economic Analysis, Prentice Hall, (ISBN 0135383234). Fabrycky, W. J. , G. J. Thuesen, and D. Verma, 1997, Economic Decision Analysis, Prentice Hall, (ISBN 0133702499). Grant, E. L. , W. G. Ireson, and R. S. Leavenworth, 1990, Principles of Engineering Economy, 8th Ed. , John Wiley & Sons, (ISBN 047163526X). Ostwald, P. F. , 1992, BMW, Engineering Cost Estimating, 3rd Ed. , Prentice Hall, (ISBN 0132766272). Stewart, R. D. , 1991, Cost Estimating, 2nd Ed. , John Wiley & Sons, (ISBN 0471857076). Thuesen G. J. and W. J. Fabrycky, 1993, BMW, Engineering Economy, 8th Ed. , Prentice Hall, (ISBN 0132799286).
Thursday, August 29, 2019
Nurses' and patients' perception of digniy Essay
Nurses' and patients' perception of digniy - Essay Example 143). Method or Design Phenomenological research is a science that deals with describing, interpreting and understanding human experiences of individuals, particularly patients and nurses. In this research, nurses were asked to tell their experiences with patients whose dignity was maintained or compromised. Patients were also asked about their hospital experiences in which their dignity was maintained or compromised. The whole process was done through unstructured interviews which lasted for about half an hour, and audiotaped by the researchers. The unstructured interview is used to motivate the participants to relate their stories at their convenient time. In arranging for interviews, the researcher informs the participants about the aim of the interview, the time frame, and the method it will be conducted whether audio-taped or video-taped. The participant have to be informed that the results of the interviews will be transcribed and that some of the answers will appear in article s, but the identity of the respondents will not be revealed. An unstructured interview is considered retrospective as the participants tell about their experiences about the subject being investigated. (Morse 2001) Unstructured interviews were used to explore and gather experiential narrative material and done in such a way that the researcher and the participants were like conversing with each other. The participants were not asked about their opinion on dignity but on their experiences wherein their dignity was maintained or compromised. After the interviews, the text was interpreted and analysed using ââ¬Ëan interpretative hermeneutic approach,ââ¬â¢ whereby themes were used and assigned on the participantsââ¬â¢ responses. Out of the interpretations, the researchers drew their conclusions on the meaning of dignity and the circumstances where dignity was maintained or compromised. Sampling Sampling or recruitment of participants was done by way of posting notices in wards of a large hospital, which meant participants were asked to volunteer on the proposed study. Five patients and four nurses responded to the call and gave their informed consent. The sampling done in the study was not representative of the population of patients and nurses in that large metropolitan hospital mentioned in the study. Posting notices in wards do not draw the desired number of participants for a sample and does not generate a general opinion of the nurses and patients. However, the researchers were sure that the participants they intended to question possessed the desired information and that they were willing to answer the questions. Moreover, researchers should always try to obtain a sample that is representative of the population of interest. (Fraenkel & Wallen 2006, p. 402) There are other ways of drawing a sample, like random sampling, stratified random sampling, and cluster sampling. A simple random sample provides opportunity for every member of the population to have ââ¬Ëan equal and independent chance of being selected,ââ¬â¢ and ââ¬Ëthe larger a random sample is in size, the more likely it is to represent the populationââ¬â¢ (Fraenkel & Wallen 2006, p. 95). This was not done in the research. What the researchers should have done was to ask permission of the owners or administrators of the hospital for the research to be
Wednesday, August 28, 2019
PERSONAL NARRATIVE Essay Example | Topics and Well Written Essays - 750 words
PERSONAL NARRATIVE - Essay Example The grass embraces the feet with all its softness, and this unique sensation warms the whole body. On a thin and delicate cherry tree lurking in the garden corner, by a carved wooden fence, a bird is sitting. It is a song thrush, the best singer of all thrushes. He is sitting on the top of the cherry tree, as a king on a throne of beautiful neat leaves, bright red cherries, and wood glue. His song is marvelous: it is slow, sonorous, and long, with lots of low whistles and short trills. The sounds of the mavisââ¬â¢ singing remind me of one old song: ââ¬Å"Sounds like flowers grow / Sad, funny ââ¬â any / Sometimes hot to redness / until chilly blue.â⬠Still, the most scenic view in the garden is that of an old lime tree, nowhere grafted. Perhaps it had grown up here before my grandfather planted the garden, and he simply did not chop it. And rightly so, because the lime tree is magnificent and even useful: just imagine drinking fragrant lime-blossom tea some day in winter. Yes, and the tree itself is impressive - high, powerful and not yielding to any storm. Under the linden tree, just as in a magazine picture, there is a rocking chair. The sight of it evokes an immediate desire to sit in peace and quiet, read a book, browse the Internet on your tablet, or listen to the music player, leaning back in the chair. What a dismay it is standing in an old abandoned garden. The sun scorching everything around,even the old ugly apple-tree, which is half dried, bearing the weight of rotting fruit. The thought of the taste of the fruit is nauseating. Several flowerbeds, which are irregularly shaped, are filled with some unknown wildflowers, along with a lot of weeds and thorns. They leave a depressing feeling. The dangerously attempt to interact with the garden by walking on the dry grass; the sensation of heat swells on my bare feet, a feeling I cannot bearably withstand. The dry grass scratches the feet, causing them to suffer deep sores. It seems there is only
Tuesday, August 27, 2019
What are the benefits to an advertiser of TV instead of print Essay
What are the benefits to an advertiser of TV instead of print - Essay Example The three traditional media platforms ââ¬â radio, print and television ââ¬â in addition to the emerging powerhouse, the Internet, are all effective marketing and advertising tools. This paper will examine some of the benefits in two-way comparisons. Their respective unique benefits for advertisers are primarily anchored on their own publics - their audience, listeners and viewers. These differentiated populations will explain why one is better than the others. Of course, this variable is in addition to other factors as well, including the manner in which contents are delivered. This paper will examine some of the benefits in two-way comparisons. TV vs. Print Advertisers will prefer television than newspapers and magazines fundamentally because television can broadcast moving pictures, hence, is more effective platform to market products. According to Hansen and Christensen, television has more emotional impact as evidenced by how most people remember TV advertisements than th ose placed in other media (279). In addition, television viewership can surpass print subscriptions. Statistics show, for instance, that 99 percent of the American household own at least one television (Herr). Print readership, on the other hand, is declining in the past years. For example, newspaper subscription has dropped 8.74 percent in 2010, placing the overall readership to less than 100 million (discounting readership of their online versions) (Lefkow 2010). Advertisers are increasingly becoming aware of this and, as a response, they are now purchasing advertising space in newspapers that are decentralized and specialized, meaning to reach their intended market more effectively (Cranberg, Bezanson and Soloski, 130). The decline in readership has led to the downtrend in newspaper advertising revenue as demonstrated in the following table: Table 1: Newspaper Ad Revenue (OECD, 60) Radio and TV Although radio appears to be ineffective in advertising in comparison to other traditi onal media the case is actually the opposite. Radio holds significant advantage over TV in the eyes of advertisers. Shimp outlined these as: 1) the ability to reach segmented audiences; 2) intimacy; 3) economy; 4) short lead times; 5) easy transfer of imagery from television; and, 5) the use of local personalities (372). To explain of these advantages in detail, let us consider the "intimacy" variable. Unlike television, radio is a platform that people feel closer to because they can identify with it. Radio advertising, wrote Shimp, is a personal and intimate form of friendly persuasion that has potential to increase consumers' engagement with advertisement placement in the medium (273). Then, there is also the ease by which television content could be transformed into radio broadcast. An ad can be both aired on TV and radio without any major tweaking. Even without the visuals, consumers can identify the ad and recall what is seen previously on TV. A case in point is how Pizza Hut r elies heavily on radio to leverage its TV ad spots. For instance, Garfield, the popular cartoon character, was easily transported from TV to radio ads with his personal, entertaining and informative message sandwiched between music beds that featured Pizza Hutââ¬â¢s one-number jingleâ⬠(Weinberger, Campbell and Brody 1994, 133). Internet over Traditional Media? Technology is actually the biggest advantage of the Internet over each platform of the traditional media. DSL, cable, broadband, satellite, etc. - these technologies have enabled millions upon millions of users to access information at the speed and convenience never before seen. For advertisers the Internet is important because of the number of users available. More important, however, is the kind of "intelligent" advertising allowed by high-technology. For instance, softwares, applications and databases can enable advertisers to find and communicate with specific target markets. The idea is
Monday, August 26, 2019
Executive Pay Compensation Research Paper Example | Topics and Well Written Essays - 2000 words
Executive Pay Compensation - Research Paper Example So far, research has indicated that people are the most important resources that businesses require in creating their competitive strategies. This stems from the fact that people have the capability to understand the business environment and ways of creating their success. In having a competent staff, one of the approaches used is ensuring that people get the best pay for their work they do in the business. Some business owners believe that having a competent staff is the key to having effective and efficient work. While it may be true, the approaches used in achieving an effective and competent staff are what differ from one business to another. One of the questions that have kept appearing among most of the researchers concerns the real worth that can be attached to business executives. Are the top managers and other CEOs justified by receiving millions of dollars at the end of their month on their paycheck? If that can be case, can their salaries be justified from the work that th ey do? These among other questions have formed the centres of discussion whenever employee compensation is mentioned. While some businesses often use money as a means of motivating their staff towards better performance, others often prefer using other non-monetary forms of incentives to achieve same; this has led to a huge controversy concerning executive compensation pay.Inasmuch as business executives have continued to be the beneficiaries of huge pays from their companies, some people have been outraged by this observation.
Sunday, August 25, 2019
Home work Assignment Example | Topics and Well Written Essays - 250 words
Home work - Assignment Example Technical writing has several characteristics, including having a specific purpose for writing, the audience written for, providing accurate information, and logical and linear organization (ââ¬Å"Characteristicsâ⬠). The mentioned characteristics are found in the given prose. The purpose of the prose is to inform readers in a matter-of-fact manner the characteristics and causes of fog, most probably written for academically-engaged individuals like science students. The prose provides scientific information necessary for the audience and not consisting opinions, as in technical writing. It is arranged in an organized manner, initially introducing fog, then progressing to its types and occurrences, finally concluding to how fog poses hazards to vehicle driversââ¬â¢ ways to disperse fog. The presence of such technical writing features in the prose thus supports that the characteristics of the former can be applied to the latter. Reference Characteristics of technical writing. (n.d.).
Saturday, August 24, 2019
Evolution of security cameras and computer monitoring software Essay
Evolution of security cameras and computer monitoring software - Essay Example Emphasis has been laid on the requirement and usage of software to protect information and technology. Various laws with respect to privacy violation of general public, and that advocate administration of security surveillance for the benefit of society have been briefly described. The paper concludes with an opinion on the importance of security surveillance and responsibility towards society in adapting to the surveillance equipment for a peaceful life. Safety and security of life and oneââ¬â¢s possessions has always been a basic need in order to live a confident and satisfying life. These are equally important for protection of official possessions, infrastructure, data and information, storage systems of products and official data, etc in all spheres of life including offices, business units, production houses, hospitals, manufacturing plants, hospitality and entertainment setups, travel mediums, financial institutions, etc; infact, this list would include all the places having potential risk of attracting loss, damage, or harm from external sources. While these form a part of the physical security, security of electronic data is also a much evolved concept in the contemporary world. The common goal of any security system is to protect life, possessions and/or information and premises. Security in these spheres comprises of many tactical approaches, whilst security devices for surveillance form one of the most important groups that have evolved from basic to the more complex systems over the last two decades; these advancements are said to have enhanced after the September 11, 2001 (Fischer, R.J & Green, G; 2004). An accurate analysis of perceived risks and security issues are required to design a good security and crisis management policies and procedures. Security of any place requires the effort of many different functions like the security officers, premise design,
Chinese History Essay Example | Topics and Well Written Essays - 250 words
Chinese History - Essay Example According to the text, the top trigram is referred to as Tui, the Joyous and denotes gladness. The lower trigram in my throw denotes Chen, also referred to as the Arousing and has the attribute of movement (pantherwebworks.com, 2). When the two trigrams are joined together, they yield gladness in movement (following). According to the text, following is endowed with the utmost victory, perseverance promotes, and no blame. The opposite hexagram (Chieh) warns that one must not persevere in the face of vexing limitation. I wanted to know if this year will offer more good than bad, hence I believe that the divination holds that if I seek to serve on the side of good, then goodness will follow me however the reverse also holds true. The divination also holds that I should strive to overcome all limitations that may prevent me from achieving my following in order to succeed. While I truly did enjoy this exercise, I believe divination is largely idealistic. The exercise did allow me to think more about my question and I believe that the answers that it provided were very helpful. I however would not depend on divinity to solve my large questions/decisions. As to the value, I truly believe that the practice offers temporary peace that can enable one to view their problems in a different
Friday, August 23, 2019
African american history Essay Example | Topics and Well Written Essays - 250 words
African american history - Essay Example They include Igbo, Wolof, Mande, Akan, Fon, Bakongo and Makua amongst others. This people did away with their tribal differences and forged a new culture and history that was acreolization to their pasts and present. This African American developed a culture that was referred to as a black culture. The culture is deeply rooted in Africa. This culture has affected the United States as part or distinct from its culture. It has enormously influenced the American culture as whole. Although slavery restricted the practice of African American culture, their beliefs, values, and practices survived and have blended or modified the white culture (Joanne 64). Within 18th and19th centuries, both white and black Americans worked to stop slavery (Franklin and Higginbotham 285). Many antislavery societies were organized to fight so that slaves could be freed. Main slaveholders considered freeing slaves to disrupt British trade. Most notably, Prince Hall a free slave submitted petitions to end slavery but it was largely ignored. The other challenge of revolution against slavery set in when President Washington stopped recruitment of soldiers into the revolutionary army. The free slaves participated in the revolution against slavery and participated in American revolutionary war. America won the battle against the British rule (Franklin and Higginbotham 327). President Thomas Jefferson referred to slavery as ââ¬Ëabominable crimeââ¬â¢ and declared the independence of slaves yet he was a life long slaveholder. During constitutional convention of 1787, there was declaration of freedom of equality between the blacks and
Thursday, August 22, 2019
Popular Music in the Making of Modern Brazil Essay Example for Free
Popular Music in the Making of Modern Brazil Essay Bryan McCannââ¬â¢s book ââ¬Å"Hello, Hello Brazilâ⬠colorfully discussed the fascinating world on the development of the Brazilian music industry, the customs and the traditions of the population and the political standing that has influenced the Brazilian culture as a whole. The rapid acceptance of the cultural and political changes that has taken Brazil by storm has turned this nation to become one of the admired Latin American countries with the advancement of their musical industry. From the 1930s to the 1940s, the Brazilians have embarked on a cultural marketplace of recording and broadcasting that was influenced by Getulio Vargas, the politician from Rio Grande do Sul who was known for his dramatic and uneventful style of political agenda. In 1926, Getulio Vargas, a young congressman proposes that movie theaters and radio stations must grant royalties to the musicians for the recorded music they played. The ââ¬Å"Getulio Vargas Lawâ⬠suddenly became the congressmanââ¬â¢s powerful means of endearing himself with the people of the music industry. The Brazilians love music and anyone in his power who protect and pursue the industry will be adored by the people. From then on, the music became livelier and the radio turned to be the most important tool for commercial broadcasting. Suddenly the seemingly boring stage of Brazilââ¬â¢s entertainment industry is teeming with composers, producers, music lovers and even politicians who ride up the wave for political purposes. But since there was a disparity between Minas and Sao Paolo, the two opposing regions with different roots and culture, music was used to unify differences over racial and regional gap. But as McCann discovers the living culture and the progress of Brazil into becoming a developing nation he also took a keen observation on the form of government ran by Getulio Vargas. From 1930 to 1954, the presidency has been advocated on and off by Getulio Vargas for which as some historians say has created a chain of uneventful events not only in Brazil but to the international scene as well. McCann relevantly categorized Getulio Vargas as the president with an unfamiliar way of rules not only in the world of politics but his way of influencing people as well. Vargas was loved by his nation not only because he has made Brazil the musical symbol of Latin America but he also imbibed a great authority on the countryââ¬â¢s political and economic standard. He adopted and introduced different social, cultural and technological alternatives that were categorically from Western influence but this method, however, became unpopular especially to the socialist groups. Vargas became known for his goal in unifying Brazil to heal the long-standing class and regional differences between Sao Paolo and Minas. He tried to reconstruct Brazilââ¬â¢s political theme by removing regionalism and inject nationalism but his objectives have became so large that he ruled out the differences of ethnicity and class and at the same time introduced American influence into the culture starting with the music. However as the music progresses, Brazilian musicians and fans started to justify their musical preference with political color. This innovation has affected the purity of music into the realm of opinionated culture and nevertheless turned the foundation of music again into a tool of political segregation. And so the Brazilian and American influenced music industry although has founded solid grounds during the 1930s to 1940s has suddenly became fragmented in the 1950s (Bryann McCann). Getulio Vargas was born at Rio Grande do Sul in 1883. His family belongs to a wealthy clan who are politically strong which gave him the interest and advantage to assume a political career in his younger years. He became a congressman in 1926 through the Legislature in Rio de Janeiro and then appointed by President Washington Pereira as the Finance Minister of Brazil. Vargas has served his appointment well but in 1928 he decided to run for governorship against the political party of Pereira and incidentally won. After two years of being a governor, Vargas was selected by the party Alianca Liberal (Liberal Alliance) to run for president. But Pereira who is still the current president does not want to release his position to another party represented by a politician from the state of Minas. The ââ¬Å"Golden Rule of Brazilian Politicsâ⬠during that period is that it is required that there will be alternating president from among the state of Sao Paulo and the state of Minas. Since Pereira is from Sao Paulo, he quickly appointed Julio Prestes to be the upcoming president and asked the support of the people from Sao Paulo. This instigates a rebellion starting from the Southern Brazil but incidentally Prestes still won the presidency. Vargas publicly stated that he accepted his fate but then he clandestinely plotted to topple the administration of Prestes. A coup ensued and in three weeks, Getulio Vargas became by force the Provisional President of Brazil in 1930. Vargasââ¬â¢ ideals were of a capitalist and a corporatist and hates socialism. He focused on solidifying the powers of the federal government rather than providing strength and protection for the local and state government. Even in his first term in his office Vargas introduced a new constitution and people see it as a manipulation of the constitution to strengthen his hold. This is his means in achieving a long term project to turn Brazil into a strong nation with a strong economy much like the Western nation he is very fond of. When the people began to feel uncomfortable with his administration Vargas felt he has to do something to continue his ruling and prove himself again otherwise. When his original term was due to end in 1937, he staged another coup at the very last minute and declared that he is placing a new economic system the ââ¬Å"Estado Novoâ⬠or the New State. The Estado Novo was a corporatist state based on the same principles used by Antonio Salazar of Portugal. This new state allowed for Vargas to become President again because basically Estado Novo is founded by the support from large labor sectors in the government. He again snatched another term that will serve him until 1943. However, as 1943 came around he stated that, due to the crisis situation brought about by the eruption of World War II, he would remain in office and that a new election would be held as soon as the war ended. He made a similar announcement in 1944 in the middle of the war. When the war ended, however, it seemed he had no option but to allow for elections to continue. Brazilian election laws of that time required any government official to resign one year prior to elections if they wished to be eligible for the following elections. But Vargas did not want to resign nor showed any intention of doing so. During this period the people of Brazil want him out of the palace and branded him as a dictator. The military became upset and tell him he needs to resign because he is not eligible to run. Vargas was outraged and said if they wanted him to be out of the presidential palace then they have to remove him physically but assured the military he would fight them with his own men. The military officials want no bloodshed and so their only option was to cut off of the electricity and the water supply to force him out. Although he challenged them to attack so that, as he said, his blood would symbolize his protest against the violence they are imposing on him the military did not hurt him. Finally he left the palace with a belief that he has served his country well. But Vargas has a heart of concrete determination and the appetite for power. In his years of being out of the palace he became a senator and a congressman thanks to his political party who is always in support for his candidacy. He became the Senator for the state of Rio Grande do Sul but although he is still active as a politician for four years he said he prefers being a private person. Then suddenly Vargas re-emerged as a member of the Brazilian Labor party which encouraged him to run for president again. In 1951, Vargas re-assumed his third term as the President of Brazil. However, the Brazilian economy was in shambles and there is an increasing opposition against his ruling. The countryââ¬â¢s inflation cannot able to cope up with the cost of living which made Vargas powerless in the middle of this crisis. His health began to fade and attacks of depression and insomnia became frequent. The worst thing, however, was that the United States which he thought was his ally have became less concerned with Brazil and do not want to fulfill its promise of economic assistance. His ever increasing critics became more direct in hitting his administration until his chief bodyguard was implicated in an attempted killing of Vargasââ¬â¢s infamous critics. Corruptions of his government were exposed and the military leaders again called for his resignation but he did not resign. On the morning of August 24, 1954, a large crowd gathered in his palace shouting for his resignation. Then the military officials gave him an ultimatum of forcing him out. Pressured and officiated as the great dictator he went to his room, sat down and wrote a note to his people and then committed suicide. He wrote all his frustrations against those who criticize him the military and the opposition who continued to ask for his blood. He said they have insulted him and was not given the right to defend himself and has silenced his voice. He listed all the accomplishments he had done for Brazil such as liberating the people by means of social freedom, revised the wages in favor of the poor, guided the economy to prevent the effect of economic meltdown, and bring peace to warring factions by means of unification of the two states. He dramatically ended his note and added that now that he was condemned, he has to leave the people defenseless from an institution he has always protected but now exploited. When the note was read on the radio and aired on television, the audience suddenly felt his frustrations and despair. They began chanting his name and want him back. In the history of Brazilââ¬â¢s regime, Vargas became known by many to be the ââ¬Å"Father of the Poorâ⬠. However, most people see him as an egomaniacal dictator. While he was seen as an idealist and a principled leader by captivating the hearts of the poor, his means in achieving a long lasting success for Brazil is nonetheless ostracized because of many shortcomings. First, he formed alliances with rich foreign countries in building a corporatist and a capitalist government so that he can control the economy and trash out socialism. In effect this did not materialize but socialism succeeded after he died. Second, those who oppose and criticize his dictatorial administration were imprisoned to contain them. Lastly his greed for power is endless and invalidated the laws by creating selfish deeds against the government just to hold on to power. Getulio Vargas ruled Brazil for almost 20 years. Unfortunately, most people claimed that his dictatorial leadership virtually destroyed Brazilââ¬â¢s constitutional government because of his greed for power and corruption. His means on making Brazil a great country was not successful for he has manipulated not only the constitution but fooled the people by denying them their own sovereign power to vote the person they want. Once in power he became an authoritarian and a corporatist which somehow destroyed the state controlled labor sectors. But as McCann said Vargas has at least earned a reputation of a good leader by those who he handed help. This is the part when he was successful with his leadership. In his long years of leadership, he once hailed a hero by the people of Brazil, Vargas became successful in some aspects for he has instituted social programs for the poor and created a bill that would allow women to vote. He gave freedom to women and encouraged them to become part of the labor forces of Brazil. He revitalized the military and for a time he enlivened the economy while improving the relationship of Brazil to other countries. Although many observers say Vargas was more prominent on the national than the local level, his relationship with the Western world signifies his intention in turning Brazil into an industrialized nation. Unfortunately his dreams did not completely materialize until he took his own life thinking he was a good president and had served his people well (Bryan McCann). Works Cited: McCann, Bryan. Hello, Hello Brazil: Popular Music in the Making of Modern Brazil Duke University Press, 2004. McCann, Bryann. Hello, Hello Brazil: Popular Music in the Making of Modern Brazil. Estudios Interdisciplinarios de AmAà ©rica Latina y el Caribe (2004). August 4, 2009 http://www1. tau. ac. il/eial/index2. php? option=com_contentdo_pdf=1id=100.
Wednesday, August 21, 2019
The Telecommunication Sector Digi Economics Essay
The Telecommunication Sector Digi Economics Essay The market organization is in the way in which a market is planned, derived from mainly on the quantity of firms in the business. The four essential market organization forms are perfect competition, monopoly, monopolistic competition, and oligopoly. The most important dissimilarity among each one is the amount of firms on the provide area of a market. Equally perfect competition and monopolistic competition contain a great amount of comparatively little firms advertising production. Oligopoly has a small amount of comparatively great firm with whereas, monopoly has an only firm. (Economic Glossary) At one side of the scale we position perfectly competitive firms, is firms that have no control over the price of wares they produce as shown in figure 1.2(refer to appendix). A perfectly competitive firm has to take any price for its goods the market offers, it is a price takers. Another end of the scale of market structure is the monopolies. A monopoly is a single firm that produces the whole supply of a particular good and gives the authority to put market prices before merely respond to them. All firms with such control are price setters. In the meantime the boundaries of monopoly (no competition) and perfect competition lies in different form of imperfect competition, including duopoly, only two firms supply a particular product, oligopoly, a few huge firms supply the most or entire of a particular product and finally the monopolistic competition, numerous firms supply effectively the same product, but each one enjoys considerable brand loyalty. (Schiller, 2009) In the telecommunication sector DiGi is a top mobile communications company given that an inclusive choice of reasonable, suitable and simple to use wireless services to make things much easier and develop the lives of its consumers. They build value for their customers through selecting the most suitable critical edge technology so that they profit from goods and services that give them option, ease and manage. (Jobstreet.com) DiGis financial performance in 2009, even though a hard working environment, Group profits rise by 2% to RM4.9 billion and our subscriber base grew by 8% compared to the earlier year. The small turn down in EBITDA margin to 43.3% for the year was an outcome of improved transfer and network working costs as well as transportable internet expansion costs and advanced allowance for doubtful debts due to the economy. Their operational cash flow of RM1.4 billion achieved in 2009 was above the RM1.2 billion we guided for the year. All the way through 2009, they continuously invest in their network. Total capex for the year was RM718 million. Of this, RM300 million- RM400 million was invested in increasing their mobile internet footprint and the balance was focused on ability and value enhancements of their 2G network, as well as service improvement. In 2009, they were awarded the Gold Award for Best In-house Customer call centre by the Contact Centre Association of Malaysia (CCAM). (DiGi A nnual Report, 2009) In 2010, they ongoing on an expedition to update our communications to develop the value of service and drive rate effectiveness. They invested RM720 million in capital expenses, of where a significant part is allocated for increasing their mobile broadband and mobile internet footprint. They also improved the ability and value of their 2G network to provide our rising amount of consumers. DiGi is benchmarked next to top service business organization considered through the Forrester Index to make sure their constant development in consumer skill. They launch a quantity of inventive promotion that set them distant in the competitive voice market in 2010. In the Prepaid sector, they were pleased that our DiGi Easy Prepaid proposition gained strong traction. All in all, our prepaid consumer support rise 13.0% year on year to 7.3 million while total income greater than before by 5.5% in the similar stage. (DiGi Annual Report, 2010) There are few characteristics of oligopoly in the telecommunication sector. There are three barriers to entry are economies of scale, ownership of a key input, and government-imposed barriers. The most important barrier to entry is economies of scale. The greater the market of scale, the fewer the quantity of firms that will be in the industry. If production of a good requires a particular input, then control of that input can be a barrier to entry. Firms sometimes attempt to have the government impress barriers to entry. The government also impresses barriers to entering several businesses by commanding tax and quotas on overseas competition. (R. Glenn Hubbard, 2008) Non-Audited financial statement for the second quarter of 2011, whole net operating profits improved with 9.95%, since MYR 1,335,096 thousands to MYR 1,467,998 thousands. Working effect declined from MYR 385,717 thousands to MYR 348,092 thousands which revenue75% transform.Ã Results of the period decreased -15.12% getting MYR 236,318 thousands at the end of the period aligned with MYR 278,408 thousands last year. Return on equity (Net income/Total equity) went from 20.08% to 18.97%, the Return On Asset (Net income / Total Asset) went as of 5.71% to 4.79% and the Net Profit Margin (Net Income/Net Sales) went from 20.85% to 16.10% when evaluate to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 295.83% compared to 251.90% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 0.57 to 0.50 when evaluate to the previous year. (EMIS) Due to surrounded reasonableness and various consumption, customers find it hard to make head-to head cost-benefits comparisons and thus build the products appear to be to some extent non-homogenous a not completely substitutable for one another. These firms are also opposing and differentiating all the way through demand stimulus (shifting the demand curve) by organizing SMS contests, sponsoring shows like Malaysian Idol which support SMS voting, etc. where the SMS charges are priced much advanced than usual SMS charges in order to drive higher non-voice revenue and productivity as illustrated in figure by Maxis, Celcom and DiGis 2010 announcements below. (http://www.slideshare.net/amiwaleed99/maxis-economonics-assignment) TASK TWO An economic cycle is also known as a trade cycle or a business cycle which refers to the usual fluctuations in a market as a total. As Keynes describe, an economic phase is collected of cycle of excellent deal with increasing prices and high employment percentages, followed by periods of terrible trade with diminishing prices and high unemployment proportion. (Vengedasalam, 2007) Business cycle is discontinuous rises and declines in stage of trade and industry. A downturn is a stage of decline in whole production, profits and employment. This recession, which lasts 6 months or further, is marked by the well-known reduction of production activity in numerous sectors of the economy. A recession is more often than not followed by a recovery and development, a period in which real GDP, income, and employment grow as shown in figure 1.1(refer to appendix). (Campbell R., 2010) When we talk about increasing or constricting, we envision changes in the objective measure of goods and services produced. But the objective quantity of production is almost impractical to measure. So we measure the volume of production by its market price, not by its corporeal volume. Because prices differ from one year to another, GDP yardsticks must be adjusted intended for inflation. Assume that from one year to the next all prices doubled. So unadjusted quantify of nominal GDP would give us a false analysis, we may think production was speeding forward when in actual fact it was positioned still. (Schiller, 2009) In outlook toward the Malaysian economy, these are the impact of the business cycle for the past three years 2009, 2010, 2011 and the consequences faced by the government. In the year 2009, Bank Negara Malaysia has maintained a preventative advance to monetary policy. Previously in 2008, price increases was ascending because of the quick and considerable raise in provisions and power prices. The OPR, though, was left unaffected. The measurement of the Bank was that the food and energy price increases were hugely supply determined. Increasing interest rates beneath these circumstances would have a partial collision in containing inflation. This was the major deliberation within the assessment to keep up interest rates even though assertions that the Bank should have strictest monetary policy. Whereas household demand circumstances be fairly sound, the rigorous subside in exports, and the dejected economic viewpoint for quite a few of Malaysias main trade associates destined that major strategy maintain would be required to avoid the economy from inflowing a deep and extended downturn. With inflation decelerating, Bank Negara Malaysia frontloaded the interest rate cuts to reduce the market from a fast declining international economy. Overnight Policy Rate (OPR) its concentrated by the Bank by a total of 150 basis points beginning from November 2008 to February 2009 to 2% as shown in chart 1.1(refer to appendix). During a dilemma position, interest rate deduct with themselves are not satisfactory. Some corresponding procedures were also brought in to achieve particular sectors of the financial system. Therefore, as well as reducing rates of interest, the Bank besides introduced a amount of under attack procedures toward make sure sustained contact to financing, provisional expansion of security net, protection the cost of prosperity and actual profits of depositors and lessening extremely defenseless borrowers commencing the complete collision of the calamity. The decline in rate of borrowing in addition to procedures undertaken to make sure undisrupted credit flows to the economy were doing well in supporting financing action. Even though financing development measured in the beginning element of the year, credit flows had sustained although existing downturn circumstances in the household with exterior part of the economy. (Annual Report, 2009) Chart 1.2(refer to appendix) By the start year 2010, monetary indicators are signaling to facilitate the international downturn was retreating. International development was being lead through a recover within industrialized also an expansion in the stock cycle. Symbols of development are apparent from trade sales, customer self-assurance, and the accommodation markets. Global trade was as well starting to rise up. The amend in point of view was mirrored by the considerable growing reconsideration toward 2010 international development estimate by the IMF during January 2010 keep posted of the World Economic Outlook (WEO) as shown in chart 1.3(refer to appendix). In the meantime, price rises was predicted to ascend progressively but stay low all the way through the year. Procedures of interior rise and demand indicators recommended the possible materialization of demand through inflation later in the year, aligned with the upturn in require circumstances. Demand linked pressures on inflation, though, be predicted toward stay moderately self-effacing as shown in chart 1.3 and 1.4(refer to appendix). The work of financial implements becomes more diversify in 2010. Even though uncollateralized borrowings remain the major implement used (for 62.7% of incomparable economic policy implements), there be a substantial raise to securities base fiscal procedure instruments (2010: 37.3%, 2009: 20.2%). Bank Negara Malaysia Monetary Notes (BNMN for usual and BNMN-i for Islamic money markets) be ever more use in 2010 when there have be tough appeal for these securities by shareholder, mostly non-resident shareholder. These new organization would demand to a huge base of shareholder set the tighter conformity through Shariah supplies of diverse jurisdictions. In order by the visualization of Malaysia being an Islamic Financial Centre, the Bank will maintain toward grow original and supple Islamic monetary implement that are broadly suitable between international investors.(Annual Report, 2010) In the year 2011, financial display recommended that the upturn of the international economy was ongoing, even though the development presentation varies obviously across area. GDP development was predicted to stay vigorous at 5-6% as shown in chart 1.5(refer to appendix) for 2011. Inflation was estimated to rise in 2011 compared to 2010. Supply factors would be the most important source of inflation throughout the year. In December 2010 the amendments to the manage value of fuel goods would certainly increase heading price rises. Increasing worldwide force and provisions prices were likely to use rising force on firms expenses of production. Figures released in February in chart 1.5(refer to appendix) showed GDP development was constant at 4.8% in the fourth sector of 2010. Highly developed indicator and dealings of customer response keen to a sustained optimistic outlook designed for personal use. Comment beginning the Banks industrial actions recommended continuous development of service and income, which would be more sustain by the firm service value in the opening partially of the year. All the way through the year, the household money market and liquidity in the stock scheme be affecting by growth in the worldwide economic markets and unpredictable collection course. In general circumstances in the household money market, on the other hand, remained flexible to the worldwide financial confusion. Interbank markets sustained to function below a excess liquidity situation, among the entire contributor left behind as net lenders all through the year. As at end-2010 total excess liquidity increase starting from RM299.2 billion to as high as RM397.5 billion at June 2011 as shown chart 1.6(refer to appendix), before past it in the second half of the year. Quite a few raise schemes were apply in 2011 to raise the prepared effectiveness of monetary procedure and improve the diversity of capital market implement. The Range Maturity Auction (RMA) was completely operational throughout the year and develop into part of normal monetary process. (Annual Report, 2011) TASK THREE The telecommunications industry in Malaysia and the district is predicted to confront test in 2011 as of a growing voice market, fibre roll-out, and original technologies together with LTE as well as greater than ever consumer outlook. These are the few strategies used by these two companies Maxis and DiGi. The macro-economic environment in 2010 improves over 2009, a year during which performance of global financial markets exaggerated Asian economies. In opposition to the negative 1.7% recorded formerly, the Malaysian economy grew powerfully in 2010, registering a growth rate of 7.2%. Growth was fuelled by high confidential expenditure and continuous public division spending. On the other hand, the Malaysian telecommunications industry concerned many new entrants in the year beneath assessment, together with in the broadband sector. This, coupled with powerful competition in the midst of accessible players, reflected the gradually more challenging working environment. Customers continued to demonstrate a tough desire for mobile phone internet services and substance in addition to Smartphone and tablets. The varying scene has proposition for their company form with improved demands on margins. Their strategy for 2011 is divided into three parts, to get the most out of their voice company, to protected statistics admission management and access, and to distribute goods and services ahead of telecommunication sector. In accomplish this plan; we stay aggravated to deliver investor cost throughout presentation improvement, savings to protect continuous outlook profits flow and cautious economic organization. (Maxis Annual Report, 2009) (Maxis Annual Report, 2010) DiGi and the telecommunications sector in Malaysia in 2011 will certainly be an exciting year. Their industry will have a main part to play in building a first-class ICT infrastructure that will not only stimulate this development story but also build a more connected Malaysia in the course of a mature mobile internet and mobile broadband ecosystem. DiGi will maintain to aggressively attend to the growing demand for excellence statistics services in Malaysia. They continue dedicated to advance scheduled growing their complex marks that will also supply for superior rate capability, consistency and value of service. The group target to keep their tough development energy this year. They are aiming to obtain a reasonable distribute of the development in the mobile phone internet and portable broadband sector and further market sector. Being operationally capable will stay behind a main priority. (DiGi Annual Report, 2010) There are few responsibilities that DiGi wanted to do; control and expand existing accounts, accomplish effective account treatment during preparation of sales calls, handling enquiries from customers, gather round competitors information from consumers and providing market feedback, in charge for uncovering opportunities, advertising benefits of the full services of DiGi business and advertising adjacent to the competition, to do outbound calls from the given list/record of existing and potential customers, produce demand for DiGi business and direct in the selling process, and organize, price, negotiate and reference sales solutions as well as control daily forecast and opportunities.
Tuesday, August 20, 2019
Information Technology In Insurance Industry Commerce Essay
Information Technology In Insurance Industry Commerce Essay Insurance in India can be traced back to the Vedas. For instance, yogakshema, the name of Life Insurance Corporation of Indias corporate headquarters, is derived from the Rig Veda. The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the Aryans. Burial societies of the kind found in ancient Rome were formed in the Buddhist period to help families build houses, protect widows and children. Bombay Mutual Assurance Society, the first Indian life assurance society, was formed in 1870. Other companies like Oriental, Bharat and Empire of India were also set up in the 1870-90s. It was during the swadeshi movement in the early 20th century that insurance witnessed a big boom in India with several more companies being set up. As these companies grew, the government began to exercise control on them. The Insurance Act was passed in 1912, followed by a detailed and amended Insurance Act of 1938 that looked into investments, expenditure and management of these companies funds. By the mid-1950s, there were around 170 insurance companies and 80 provident fund societies in the countrys life insurance scene. However, in the absence of regulatory systems, scams and irregularities were almost a way of life at most of these companies. As a result, the government decided nationalizes the life assurance business in India. The Life Insurance Corporation of India was set up in 1956 to take over around 250 life companies. HISTORY OF INDIAN INSURANCE MARKET Insurance has a long history in India. Life Insurance in its current form was introduced in 1818 when Oriental Life Insurance Company began its operations in India. General Insurance was however a comparatively late entrant in 1850 when Triton Insurance company set up its base in Kolkata. History of Insurance in India can be broadly bifurcated into three eras: a) Pre Nationalisation b) Nationalisation and c) Post Nationalisation. Life Insurance was the first to be nationalized in 1956. Life Insurance Corporation of India was formed by consolidating the operations of various insurance companies. General Insurance followed suit and was nationalized in 1973. General Insurance Corporation of India was set up as the controlling body with New India, United India, National and Oriental as its subsidiaries. The process of opening up the insurance sector was initiated against the background of Economic Reform process which commenced from 1991. For this purpose Malhotra Committee was formed du ring this year who submitted their report in 1994 and Insurance Regulatory Development Act (IRDA) was passed in 1999. Resultantly Indian Insurance was opened for private companies and Private Insurance Company effectively started operations from 2001. PRESENT SCENARIO OF INSURANCE INDUSTRY Ã India with about 200 million middle class household shows a huge untapped potential for players in the insurance industry. Saturation of markets in many developed economies has made the Indian market even more attractive for global insurance majors. The insurance sector in India has come to a position of very high potential and competitiveness in the market.Ã Indians, have always seen life insurance as a tax saving device, are now suddenly turning to the private sector that are providing them new products and variety for their choice. Consumers remain the most important centre of the insurance sector. After the entry of the foreign players the industry is seeing a lot of competition and thus improvement of the customer service in the industry. Computerisation of operations and updating of technology has become imperative in the current scenario. Foreign players are bringing in international best practices in service through use of latest technologies The insurance agents still remain the main source through which insurance products are sold. The concept is very well established in the country like India but still the increasing use of other sources is imperative. At present the distribution channels that are available in the market are listed below. Direct selling Corporate agents Group selling Brokers and cooperative societies Banc assurance Customers have tremendous choice from a large variety of products from pure term (risk) insurance to unit-linked investment products. Customers are offered unbundled products with a variety of benefits as riders from which they can choose. More customers are buying products and services based on their true needs and not just traditional money back policies, which is not considered very appropriate for long-term protection and savings. There is lots of saving and investment plans in the market. However, there are still some key new products yet to be introduced e.g. health products. Ã The rural consumer is now exhibiting an increasing propensity for insurance products. A research conducted exhibited that the rural consumers are willing to dole out anything between Rs.3,500 and Rs.2,900 as premium each year. In the insurance the awareness level for life insurance is the highest in rural India, but the consumers are also aware about motor, accidents and cattle insurance. In a study conducted by MART the results showed that nearly one third said that they had purchased some kind of insurance with the maximum penetration skewed in favor of life insurance. The study also pointed out the private companies have huge task to play in creating awareness and credibility among the rural populace. The perceived benefits of buying a life policy range from security of income bulk return in future, daughters marriage, childrens education and good return on savings, in that order, the study adds. FEATURES OF INSURANCE INDUSTRY Insurance Policy India provides the clients with the details required for the coverage in the policy, date of commencement of the policy and their adopting organizations. It plays a important role in the Indian insurance sector. The Insurance Policy India is regulated by certain acts like the Insurance Act (1938), the Life Insurance Corporation Act(1956), General Insurance Business Nationalization) Act(1972), Insurance Regulatory and Development Authority IRDA) Act(1999). The insurance policy determines the covers against risks, sometime opens investment options with insurance companies setting high returns and also informs about the tax benefits like the LIC in India. There are two types of insurance covers: 1. Life insurance 2. General insurance Life insurance this sector deals with the risks and the accidents affecting the life of the customer. Alongside, this insurance policy also offers tax planning and investment returns. There are various types of life Insurance Policy India: Endowment Policy Whole Life Policy Term Life Policy Money-back Policy Joint Life Policy Group Insurance Policy General Insurance this sector covers almost everything related to property, vehicle, cash, household goods, health and also ones liability towards others. The major segments covered under general Insurance Policy India are: Home Insurance Health Insurance Motor Insurance Travel Insurance NAME OF THE PLAYER MARKET SHARE (%) Name of the Player Market share (%) LIFE INSURANCE CORPORATION OF INDIA 82.3 ICICI PRUDENTIAL 5.63 BIRLA SUN LIFE 2.56 BAJAJ ALLIANZ 2.03 SBI LIFE INSURANCE 1.80 HDFC STANDARD 1.36 TATA AIG 1.29 MAX NEW YARK 0.90 AVIVA 0.79 OM KOTAK MAHINDRA 0.51 ING VYSYA 0.37 MET LIFE 0.21 SWOT ANALYSIS Strength Risk protection is provided by this sector only. Insurance having currently good market. Tax exemption. The variety of products is increasing. Insurance to build close relationship with customers. Good amount of RD into insurance 200 million households waiting for householders insurance Weakness Unable to convenience the people about the products. Insurance companies instability Limited working capital Products or services similar to competitors. Higher tax nets for the middle class Opportunities Technology is improving paperless transaction are available. Busy life, customer need flexible and customizable policies. Like mobile banking mobile insurance could be a hit. New innovations in technology-measuring weather variables. Threats Weather cycles. New substitute product emerging. Increasing expenses and lower profit margins with hard on the smaller agencies and insurance companies. Government regulations on issues like health care terrorism can quickly change the direction on insurance. USE OF INRORMATION TECHNOLOGY IN INSURANCE INDUSTRY The present scenario is such that the products sold with the help of Internet. The technological advancement is such that force the companies to take such steps. Still the full-fledged use of Internet is not done in our country. As suggestion earlier the Internet based life insurance will help the companies to reduce the transaction cost and time. At the time it can improve the quality of service to its customers, which is the mission of the company. Internet can be an effective medium for educating the consumers about insurance. It serves as a single window for disseminating product, process and procedural information to the consumers. Product development and target marketing through the Internet: with increase in the number of insurance companies there will be a need for market segmentation and subsequently product designed for each of them. In such a scenario Internet can be a effective channel for pushing product specific information to a particular market segment. Consumer feedback about a particular product as well as suggestions for different types or covers can also be generated through the Internet 1. E-business insurance in India: The Internet has played a vital role in transforming the business of the 21st century. Computers are now being used extensively for creating a storing data, information with the help of complex and sophisticated technological tools in every kind of business. This change having been widely accepted, the advantages are numerous such as fast processing improved. Efficiency, cost reduction among several other benefits. 2. Maintaining the database:- The most important factor that is affecting the insurance industry is the marinating the database of the customers. The insurance industry having a huge list of the customers. In order to maintain it in manual format it is really the work of stupidity. With the change in time the computers has taken the work of this things. Thus with the development of the technology it has becoming possible to maintain such huge database very easily. A person can switch over to the computer and get the details of the customer very easily. Thus maintaining the database has really become easy due to the development in technology. 3. E-Commerce in the Indian Insurance Industry With the advent of the Internet, online processes are replacing conventional models in our society. The greatest impact in online technology has been achieved by e-commerce. E-commerce is attractive both to buyers and sellers as it reduces search costs for buyers and insventory costs for sellers. In this paper we investigate the impact of e-commerce on the insurance industry in India. The recent growth of Internet infrastructure and introduction of economic reforms in the insurance sector have opened up the monopolistic Indian insurance market to competition from foreign alliances. We study the evolving scenario in the insurance industry in India and identify the features of online insurance that improve the conventional insurance model and thus, makes it more attractive for the Indian insurance industry to go online. TECHNOLOGY TREND IN INSURANCE MARKET Computerization: Initially, in the late 1950s the insurance companies used Unit Record Machines (Electro Magnetic Machines) to process data punched into cards. Computers were introduces in the mid 1960s and by the 1980s the Unit Phased Machines were phased out and the entire process was computerized. This brought about greater efficiency and quick service delivery Internet: Today, the internet has completely changed the service delivery process. Internet is today used to even sell insurance policies. Internet is, in fact, proving to be one of the widely used distribution networks for selling insurance policies. Also internet is used for sending premium notices to policy holders through e-mails Companies like LIC (www.licindia.com), ICICI (www.iciciprudential.com) all have websites from which people can get the information about their products, prices, various schemes, and lots of other information. People can also purchase the product through this website. Electronic Clearance Service (ECS): Almost all the big organizations today provide the ECS facility to its customers. A policy holder having an account in any bank which is a member of the local clearing house can opt for ECS debit to pay premiums. The advantage here is that once the option is exercised, the policy holder need not visit a branch for paying the premium or collecting the receipts. On the day indicated by the policy holder, the premium amount will be directly debited to the bank account of the policyholder and the receipt will be issued by the designated branch office. Call Centres and SMS services: Almost all the insurance companies have their own call centres which cater to the phone based queries of the policyholders. This service is 247 and they have the Interactive Voice Response (IVR) systems at all the branches INFORMATION TECHNOLOGY INTRODUCED IN LIC LIC has been one of the pioneering organizations in India who introduced the leverage of Information Technology in servicing and in their business. Data pertaining to almost 10 crores policies is being held on computers in LIC. We have gone in for relevant and appropriate technology over the years. 1964 saw the introduction of computers in LIC. Unit Record Machines introduced in late 1950s were phased out in 1980s and replaced by Microprocessors based computers in Branch and Divisional Offices for Back Office Computerization. Standardization of Hardware and Software commenced in 1990s. Standard Computer Packages were developed and implemented for Ordinary and Salary Savings Scheme (SSS) Policies. INSURANCE SOFTWARE The online Insurance Management System Software solution is a fully automated and integrated policy processing system for both personal and commercial insurance carriers. It is a scalable, reliable, and cost-effective solution for carrying out all business-critical insurance processing functions Insurance Software Solutions provider for all segments of the insurance community and insurance product management. The web based Insurance Management System Software solution helps to solve long-standing time-to-market challenges. The web based insurance management system expertise and solution can dramatically lessen the cost of policy ownership services. DIFFERENT TYPES OF INSURANCE SOFTWARE Insurance Policy Administration System Insurance policy administration system consists of a mathematical notation that captures the relationship between policies and objects and the entities that manage policies for those objects. The Insurance policy administration system is consisting of a number of policy administration domains. The domains are arranged in a hierarchy, representing descending levels of authority. Claims Management Systems This system ensures claims are processed fast and efficiently. Operator flexibility is the key, and we aim to improver operator productivity while processing claims. Real-time status for quick resubmission and faster reimbursements. Unique claim aging tool shows thousands of claims status in one view. Insurance Claims System uses electronic filing system to primary and secondary payers. Each claim is scrubbed with up-to- date Medicare rules. This Claim Processing System helps in quick resubmission for claim Insurance Agency Management System Insurance Agency Management System facilitates an insurance companys ability to address relationships with its product distribution channels. This system helps in managing current Agencies, can add New Agencies or Delete Current Agencies. Insurance Agency Management System is the solution that delivers to manage and grow your insurance agency to assist day-to-day management of your agency. Agency management utilized for small business, individual or enterprise business Insurance Agent Management System Insurance Agent Management System maintains Multiple Agents from Multiple Agencies, keep the track of their activities from Policy Registration to Claim processing. All their data, their commission, their policies status updates, etc. are taken care by this module. This Insurance system helps in smooth functioning of the Agents working and makes the processes faster and efficient. Policy Management System Policy registration is intended to be a vehicle for the exploration and discussion of policy issues and is aimed in particular at enhancing communication between health policy researchers, legislators, decision-makers, and professionals concerned with developing, implementing, and analyzing health policy. Policy renewals and policy cancellation can be managed by the insurance policy management system User Management System A new user registers by filling in a form on your web-site. If necessary, the new user is first place in a waiting list until you approve the new user. After adding the user, the user can login to the system with his or her username and password to make changes. You can use overviews of users for mailing purposes etc.. User Management System manages all the users of the system i.e. Customer, Administrator or Agents. It keeps the track of thee the activities they performs, their data, their access information, etc. Endorsements Management System Endorsements to a title insurance policy are addenda or attachments to the policy that may correct or modify a previously issued title policy, or alter or modify the provisions of the exceptions, conditions and stipulations of the title policy so that the insured party receives greater coverage than would exist under the terms of the unendorsed title policy. Data import / Export system It handles large amounts of data to import and export it securely. It does processing and management of large and sensitive data compression/decompression and/or encryption/decryption allowing the exchange of data through the network with high performance and stability, exchange of data among Web server(s), business application server(s) and database server(s) and account information including user passwords Policy Registration and Quotations Engine Policy registration is intended to be a vehicle for the exploration and discussion of policy issues and is aimed in particular at enhancing communication between policy researchers, legislators, decision-makers, and professionals concerned with developing, implementing, and analyzing health policy. Policy quotations engine is an on demand quotation management feature coupled with detailed profit optimization and approval management engines. With quotation engine you can automate the sales and services processes that are currently being done using a hybrid of spreadsheets, documents and emails with little to no process control. When you have completed your quotation you can use the engine to seek approvals for non- standard pricing and/or terms and conditions. Discounts and loading management. Insurance Administration Management System Insurance Administration Management system can manage multiple administrators and can have the track of the right assigned to them. It takes care that all the Administrators function with the system as per the rights assigned to them ad they can get their work done in efficient manner. Customizable and strong administration system. Insurance Sales Management can be managed by insurance sales system. Content Management System Module Content Management System is used for managing the capture, storage, security, revision control, retrieval, distribution, preservation and destruction of documents and content. Content Management System especially concerns content imported into or generated from within an organization in the course of its operation, and includes the control of access to this content from outside of the organizations processes. Insurance Document Management System Its important to maintain documents so that you can get to them faster, and easily. Even IT offers document management solutions for easy maintenance of your policies, endorsements, quotes, binders and the like. You can design your templates in common word processing tools, and the document management system will integrate and process these templates to generate and maintain documents. The documents can be retrieved at any time and are indexed in a database for quick searches. Insurance Document Management System is a secure file upload management system with built-in audit tracking, and is a plug-in extension to the Power Central Portal. This System will maintain the generation of the various reports which will be provided to the users as per the requirement. The reports like Modification Report, Policy Management Report, Payments Received Report, Agent commission report, etc. Insurance Accounting and Automation Insurance accounting is quite a complicated task, given the fact that there are so many issues with regulation, taxes, filing, commissions, brokers/underwriters, endorsements etc. We can build applications of insurance accounting systems and insurance billing systems that automate part of this task for you and help build better and more flexible solutions. Workflow solutions Workflow solutions that will ease the task of issuing claims, policies, reimbursements, payments etc. You can enforce hierarchical constraints and automate workflow, thereby ensuring that all your checks and balances are in place. Auditing Insurance is a highly regulated industry, so audit controls are very important. For this purpose, Radix can write audit control solutions customized to your purpose that will help you track and control business issues within your organization Business Intelligence Reporting and charting solutions that will make sense of your data. We can help you analyze your past data for better decision-making and help you make more informed decisions. Online Data Back-up System Online Back-up System is used to have the backed of the data on another server so that in case Original Data get Damage, Lost, etc. then the data is available for work. This system helps in the Real Time Data Backup and maintains the data for the future purpose. It also facilities the data back-up at other Geographical location. The benefit of Online Insurance Management System Online Back-up System is used to have the backed of the data on another server so that in case Original Data get Damage, Lost, etc. then the data is available for work. This system helps in the Real Time Data Backup and maintains the data for the future purpose. It also facilities the data back-up at other Geographical location The benefit of Online Insurance Management System Radix is the right technology choice for the vast majority of insurance-selling organizations on line. We have been closely associated with leading insurance players. Radix is essential for successfully managing and growing your business. Our web based insurance management system can manage your insurance business perfectly. Our solution focus is on the following benefits. Compliance Speed- to-market Cost reduction Web-enablement Consolidation Integration Business process flexibility REFRENCES:- WEB SITES www.licindia.com www.google.co.in/indian insurance industry www.irdaindia.org www.equitymaster.com MAGZINES Life insurance vol 1 ICFAI PRESS 2002 Life insurance vol 2 ICFAI PRESS 2002 Insurance industry Emerging Trends ICFAI PRESS 2002 Insurance law and regulation vol 1ICFAI PRESS 2002 NEWSPAPER Economic times Times of India Business standard BOOKS Life-Insurance , by Mc GILL Insurance Industry by ICFAI Publication Insurance in India
Monday, August 19, 2019
Satisfaction and Turmoil in Medea and the Twenty-third Psalm :: Euripides Medea Essays
Satisfaction and Turmoil in Medea and the Twenty-third Psalm We are all familiar with the Bible and its contents in general, yet a few individuals know it better than others. The twenty-third Psalm in particular is one that some know by heart. Then, there are those of us that are fascinated with other ancient histories and literatures.Ã Medea is one such literature that illustrates the classical Greek culture of the day.Ã These two literary works come across as strikingly different, and their disparity can be attributed to the authors' different styles and the different ethical beliefs that lie behind the works. The twenty-third Psalm soothes the reader with gentle language whereas Euripides' play somewhat irritates the reader's emotions with its diction and flow of events. The first line in the Psalm is "The Lord is my shepherd; I shall not want."Ã This clearly emphasizes a very important point: the fact that "I", being whoever reads this, will never have to concede to desire.Ã The language is as plain as it can get; this point cannot be conveyed in any simpler form. However in Medea we see a nearly total opposite view.Ã "What profit have I in life?Ã I have no land, no home, no refuge from my pain"Ã (782-3).Ã Although this statement also uses "I" as its subject like the Psalm, its focus is clearly that life's purpose is to live for a profit and self-satisfaction. The Psalm uses the word "shepherd" to symbolize a feeling of security, while the line from Medea speaks of "no refuge from my pain."Ã This shows us that the speaker does not know that such a "shepherd" even exists, as does the peaker in the Psalm.Ã The diction in Medea from this line also paints a picture of frustration while the Psalm applies a mood of satisfaction.Ã This is just one of many places where we sense frustration in Eurpides' play. Medea makes the statement, "I weep to think of what a deed I have to do next after that; for I shall kill my own children" (775-6).Ã This line is very powerful in that the speaker is telling the reader of her plans, which are utterly gruesome.Ã It seems as though she has only a little remorse for what she plans to do, because she makes her plans sound so straightforward while only claiming that she will simply "weep" for her actions.
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